Robo Advisor comparison
Bloom Impact vs Webull
Bloom Impact and Webull couldn't be more different. Bloom is a pure managed-fund robo-adviser — you hand over your cash, it picks ethical ETFs for you, and you pay a flat $4.50/month. Webull is a full-blown broker with CHESS-sponsored ASX trading, US stocks, crypto, options, and zero platform fees. One is set-and-forget; the other is a DIY trading cockpit.
Choose
Bloom Impact
if…
- ›You want a completely hands-off investment that rebalances automatically each month
- ›You care about ethical/impact investing and want your money in screened sustainable funds
- ›You prefer a simple flat monthly fee ($4.50) over percentage-based or tiered brokerage costs
- ›You don't want to pick individual stocks or ETFs — just deposit and let the platform decide
- ›You're comfortable with custodian model (not CHESS) and don't need a HIN
Choose
Webull
if…
- ›You want to trade ASX shares and ETFs under your own HIN with CHESS sponsorship
- ›You want zero platform fees and $0 US stock trades (just 0.005% FX spread)
- ›You need a full trading toolkit — options, crypto, fractional US shares, stop-loss and conditional orders
- ›You want access to US, Hong Kong and China A-share markets from one account
- ›You value a demo account, authenticator 2FA, and structured educational content
Where they differ
| Fact | Bloom Impact | Webull |
|---|---|---|
| Platform fee | $4.50/month ($54/year) | $0/month |
| CHESS sponsorship | Custodian (no HIN) | CHESS-sponsored (individual HIN) |
| Investment type | Managed funds only (ethical ETFs) | ASX shares, ASX ETFs, US stocks, US ETFs, options, crypto |
| US stock brokerage | Not supported | $0 commission (0.005% FX spread) |
| Auto-invest style | Single asset level (one preset portfolio) | Weighted (custom allocation across multiple holdings) |
Verdict
Choose Bloom if you want ethical robo-investing for $4.50/month; choose Webull if you want a full broker with CHESS, zero fees and global markets.
All data points side-by-side
Every verified fact for both platforms. Differences are highlighted.
| Field | Bloom Impact | Webull |
|---|---|---|
| account structure | ||
| CHESS sponsorship model | custodian | chess |
| Individual HIN | — | Yes |
| Individual account | Yes | Yes |
| Joint account | — | Yes |
| Company account | Yes | Yes |
| Trust account | Yes | Yes |
| SMSF account | Yes | Yes |
| Kids / minor account | — | No |
| asset coverage | ||
| ASX shares supported | No | Yes |
| ASX ETFs supported | No | Yes |
| US shares supported | No | Yes |
| US ETFs supported | No | Yes |
| Other markets supported | Hong Kong, China (A-shares) | |
| Fractional shares (ASX) | — | No |
| Fractional shares (US) | — | Yes |
| Options trading | No | Yes |
| CFDs supported | No | No |
| Crypto trading | — | Yes |
| Managed funds | Yes | No |
| Bonds supported | No | No |
| IPO access | No | No |
| costs hidden | ||
| FX spread (AUD/USD) | — | 0.5% |
| FX spread (other currencies) | — | 0.5% |
| Holds USD account | No | Yes |
| Market data fees | — | $49.99/month |
| Conditional order fees | — | $0 |
| costs visible | ||
| ASX brokerage minimum | — | $1 |
| ASX brokerage percentage | — | 0.03% |
| ASX brokerage threshold | — | $3,333 |
| ASX free trade conditions | — | ASX ETFs: $0 brokerage on all trades, no conditions. ASX shares: not free — $1 minimum or 0.03% (whichever greater). |
| US brokerage minimum | — | US$0 |
| US brokerage percentage | — | 0% |
| Monthly platform fee | $4.5/month | $0/month |
| Annual platform fee | $54/year | $0/year |
| Inactivity fee | — | $0 |
| Withdrawal fee (AUD) | — | $0 |
| identity and trust | ||
| Legal entity name | Bloom Impact Investment Services Pty Ltd | Webull Securities (Australia) Pty Ltd |
| AFSL number | 514,360 | 536,980 |
| AUSTRAC registration | — | Yes |
| Year founded | 2,022 | 2,022 |
| Parent / ownership | Independent / privately held (founders Camille Socquet-Clerc and Bertrand Caron); seed investors including angel investors and ex-FutureSuper founder Adam Verwey as Executive Director | Webull Corporation (NASDAQ: BULL), Cayman Islands holding company; originally backed by Hunan Fumi Information Technology (China) with investors including Xiaomi, General Atlantic, Coatue, Lightspeed |
| Country of incorporation | AU | Australia |
| Public company status | private | public |
| money movement | ||
| Minimum initial deposit | $500 | $500 |
| Minimum subsequent purchase | — | $0 |
| Deposit methods | bank transfer, direct debit | PayTo, Bank transfer (EFT), International wire |
| Settlement period | T+3 | T+2 for ASX; T+1 for US |
| Withdrawal time | 3-5 business days | 1-2 business days for AUD bank transfer; 1-5 business days for international wire |
| platform ux | ||
| iOS app | Yes | Yes |
| Android app | Yes | Yes |
| Desktop platform | No | Yes |
| Demo account | No | Yes |
| Free real-time market data | — | No |
| Free research reports | No | No |
| 2FA support | SMS only | authenticator |
| Customer support channels | email, in-app | Phone, Email, In-app chat |
| Support hours (AU time) | Business hours (Mon-Fri AET) | Phone: Mon-Fri 08:30-18:00 AEST/AEDT. In-app chat: advertised 24-hour. |
| Education content | basic articles | structured |
| tax and reporting | ||
| Australian tax statement | Yes | Yes |
| Distribution component breakdown | Yes | — |
| CGT calculator / report | — | Yes |
| Sharesight / Navexa integration | — | Yes |
| trading mechanics | ||
| Market orders | — | Yes |
| Limit orders | — | Yes |
| Stop loss orders | — | Yes |
| Conditional orders | — | Yes |
| Auto-invest / DCA | Yes | Yes |
| Auto-invest sophistication | single asset | weighted |
| DRP (dividend reinvestment) | Yes | No |
| After-hours / overnight trading | — | Yes |